Snorkel Advances Aerial Work Platforms with Safety Sustainability Focus

Imagine firefighters precisely controlling water cannons from dozens of meters in the air to extinguish raging flames, or construction workers efficiently completing tasks while maneuvering on elevated platforms. These scenarios all rely on the dependable support of aerial work platforms. Snorkel, a company specializing in the design, manufacture, and service of these platforms, has earned global customer trust through its commitment to "Extraordinary Engineering," demonstrated by exceptional safety performance, durability, and environmental responsibility.

Snorkel understands that its products carry the lives of workers. Therefore, the company's engineering standards far exceed industry requirements, dedicated to creating safe, stable, and reliable aerial platforms. Simultaneously, Snorkel emphasizes user-friendliness and maintainability, striving to deliver simple yet efficient operational experiences.

The company's mission—"to achieve extraordinary heights through relentless effort, integrity, and commitment to world-class products, safety, service, and value"—permeates every operational aspect, driving continuous innovation and pursuit of excellence.

At Snorkel, safety transcends policy to become an ingrained corporate value. Employees are treated as family, with the company committed to fostering secure and comfortable working environments. Each staff member undergoes rigorous safety training and shares responsibility for safe production. Snorkel believes that only by safeguarding employee health and safety can it deliver superior products and services.

Recognizing manufacturing's environmental impact, Snorkel actively implements sustainable practices to minimize ecological footprints. The company exclusively uses water-based paints with significantly lower toxicity than alternatives. Strict controls govern solvent and petroleum product usage and disposal, while recycled water is prioritized whenever possible. Additionally, Snorkel recycles scrap materials to enhance resource efficiency.

Adopting lean manufacturing principles, Snorkel continuously optimizes production processes to reduce waste. Product designs emphasize versatility and longevity, incorporating standardized components and robust all-steel construction. This approach simplifies maintenance while extending product lifecycles and conserving resources.

Embracing circular manufacturing, all new machines feature heavy-gauge steel designs that facilitate remanufacturing, maximizing total product lifespan and ultimately minimizing waste. Snorkel complies with the European Rental Association's sustainable supplier framework and can provide supplier performance documentation upon request.

Quality forms the core of Snorkel's corporate ethos. The company integrates quality benchmarks throughout all operations—from leadership and production processes to product design and customer service—consistently striving for excellence.

Founded in 1959 by Art Moore, Snorkel initially focused on firefighting equipment. Its debut product, the Snorkel No. 1, could deliver massive water volumes from heights up to 85 feet (25.9 meters), setting new safety standards in firefighting and rescue operations.

• 1959: Art Moore establishes Snorkel, pioneering elevated firefighting and rescue platforms.
• 1971: Figgie International acquires Snorkel, with Moore remaining as president.
• 1977: Entry into construction/industrial markets with TB-42 telescopic boom lifts featuring aluminum components and advanced systems.
• 1986: Introduction of UNO articulated boom lifts for facility maintenance.
• 1988: Acquisition of Economy Engineering expands product lines with scissor lifts and vertical platforms.
• 1989: Global expansion with New Zealand manufacturing and Australian sales offices.
• 1991: Moore retires but remains on the board until 2019.
• 1997: Transition to OmniQuip International focuses exclusively on aerial platforms.
• 2002: Elwood Holdings LLC revives operations in Kansas.
• 2007: UK's Tanfield Group establishes global distribution network.
• 2013: Xtreme Manufacturing LLC becomes majority shareholder.
• 2016: Relocation to Henderson, Nevada global headquarters.
• 2019: Celebration of 60th anniversary.

With a "local roots, global vision" philosophy, Snorkel operates six manufacturing facilities spanning 953,715 square feet (88,600 square meters) across the United States, United Kingdom, New Zealand, and China. Products are available in over 50 countries through 200+ distribution points, including 100+ direct distributors and independent partners across five continents.

Snorkel's simple, reliable, and durable products have earned numerous accolades:

• 2021 LLEAP Awards - Silver (Aerial Platform: 2100SJ)
• 2021 World of Safety & Health Asia Awards (2100SJ & S9070RT-HC)
• 2021 Premios Elevacion Movigarga Product of the Year (2100SJ)
• 2021 International Awards for Powered Access (S3019E)
• Multiple Editor's Choice and Innovation awards (2015-2020)

Snorkel contributes to industry advancement through membership in leading associations including ARA, AEM, ERA, IPAF, and MHI. The company provides online parts ordering and technical publications to streamline customer support.